http://www.literaturearticle.com

Demarche

0

    Imperatively matured maneuverings that consolidate something which embark the science of understanding over the diplomacy. Under observations the subject is real and compact.

    Diplomacy is not a negative term; it would rather consider a professional or political term. Any consequence in which one thinks of benefit is not actually the wrong element. Unless it reflects selfishness as core

    Consequently, diplomacy is actually a professional flux of the political concepts that varies from one situation to another. The best professional is one who is performer under any circumstances that would cause pressure but it would be actually the level of interest for that person who takes this up. The performer foresees the hidden easiness with the complication.

    So Diplomacy is term which can hide the actual intention with the cover image of little villain to show off what ever is hidden mysteriously it could worth goodness or it could worth evil. Both ways are there ……..

    Diplomatic demarches are delivered to the appropriate official of the government or organization. Demarches generally seek to persuade, inform, or gather information from a foreign government. Governments may also use a demarche to protest or object to actions by a foreign government. Informally, the word is sometimes used as a verb to describe making or receiving such correspondence.

    Correspondence and co-ordinations are the channels that would thread and bridge the complex and different minds with the identification of similarities. World around resources carry similarities with uniqueness.

    The political aspects related to life and the commercial zone provoking the material that is more fickle and fake rather than privileged. Humans on collective board actually share the views to be gathered on one agenda but they usually adopt the separate ways of actions. Mutual consent is there but reflection in theory rather than practical.

    Diplomacy is one key role for the personalities camouflaged on the path of commercial reality of the humans who sprang up to the level of rule. Again voting to statement that diplomacy is though political but positive term what stand for negative is hypocrisy; that in fact has no worth for carrying the care or mutual understanding for any aspect but the key is to root the gambling for the sake what ever the ill will designed.

    Stage by stage with the reference of time activities, the initiatives of intellectual brains on the collective board support the surface reality to the mutual benefit of the humans.

    Governments and the people held responsible for the public services and for the upbringing of the common man took the best of the demarche considering the situations or circumstances positively. Standard operational sciences are always idealistic in frame but what matters, is the implementation.

    There are democratic republic states who have the constitutions to follow what lacks in is the implementations by force of mind or practice in common to have the results collectively.

    Supremacy is one major complex that violates the gathering of the communion to community and community to common. Superior always suppress through strategies that could down the grace of common to raise up the stature of the one who wants and can enjoy the supremacy.

    The height cannot be compare with the depth both have their own fascinations, own limitations, comprehension and the majestic impressions. Same is the case with the first step of the ladder and the last step of the ladder. It can be symbolized as the supremacy and the minority or inferiority ……..

    Ranking define the scale of acknowledgment and so far this is the ground reality that one who trusted the guts self would be more enhancing then the person depend on others to make the direction clear.

    Mutually buzzing is important but the salience of a character into the inner self gathers more of the sort one looking forward. The world is full of the specs around handling and dealing so many commercial business, corporate sector, private associations, and government regulations aside. Ruler ship or dictatorship sooner or later under any or out of any hard and fast rule we all have to deal or interact with humans; the mankind.

    Though in higher circles and more in strength or lower in rank or interacting with fewer all are some how diplomatic and carry the demarche and with out it no one works in professions and now a days not even families and in group of common people exchange of thoughts

    We gain one thing and we loose on another side
    We done with much of materialism, wealth and fame and yet we are agar to do same more. Instead of we have been fetching ourselves far from the ethics and morals and the values for the community as common and for collective and even for individuals.

    Demarche towards carrying the balance for both aspects is unknown these days to most but yet few try for it plainly and transparently……….

Convince Or Confuse Them……

0

    Interesting is the talk that seeds to conversation for the sake of knowing the real idea behind any frame of mind when it comes to the exchange of communication between two, three or more.

    Whatever be the panel of communication the real Strategical mind is the inventor who perceive another’s idea with the sense of obligation, sense of smelling and send of identity.

    The matter of object is sometimes not that important and sometimes very effecting the sharp mind enhances the strategy of developments.

    Sooner or later in life, what we do it depends on the idea of practical source to be implemented, sometimes we strongly believe in something which destroys us externally as we firmly believe in where as the universal realities are not of the same signs.

    Truth of truth is that believe is to be tested and believe which is not tested is not believe but a fake affectation. Now the difference between the believe and the estimation of anything associated with faith is quite higher because they both been place in two scales. Both been detected and tested in their own way by Destiny and Divine.

    What Divine does to us we do the same to our own breeds convince them by law, order or by nature or if not than confuse them by the source which has the strength. Convince them or confuse them by this strategy the half of the business been done.

    Interesting is the talk that seeds to conversation for the sake of knowing…..
    The knowing is what is the identity that has no resource to boundary it stays with the soul
    and limitation of the enhancing power, it is empowered itself and empowers the one who
    Wants to adorn …….

    Convincing is the same empower when it is logical and when not than it needs some
    strategy and best of all to confuse in front of you who has lack in knowledge or in
    expression…..

    The business is done in all the way when convincing is the power and when it is unbreakable in expression to others, it never happens that it never works, it always works when picked and delivered by the intellectuals but when it is not tooled well than confusion is the core impression that can rule …..

    Thinking is bound to what the practical circle revolves, since the logics where the mental capacity demands and convincing where the Will demands and when Will is storming or not storming or stemming right then the impression to trap in fronts with the sign of confusion ….

    Convince them or confuse them ….The deal of business done!! Half of the success achieved and half by cashing your identity of true idea!!

    Interesting is the talk that seeds to conversation for the sake of knowing…..

Management

22

Management structure as :

Organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of clearly defined objectives. Management is often included as a factor of production along with machines, materials, and money. According to the management guru Peter Drucker (1909–2005), the basic task of a management is twofold: marketing and innovation.

Directors and managers have the power and responsibility to make decisions to manage an enterprise when given the authority by the shareholders. As a discipline, management comprises the interlocking functions of formulating corporate policy and organizing, planning, controlling, and directing the firm’s resources to achieve the policy’s objectives. The size of management can range from one person in a small firm to hundreds or thousands of managers in multinational companies. In large firms the board of directors formulates the policy which is implemented by the chief executive officer.

MANAGEMENT

Integrated Marketing Communications

0

Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them.

Integrated marketing communications

Digital Mar-Com

9

Marketing Communications (or Mar-Com or Integrated Marketing Communications) are messages and related media used to communicate with a market. Marketing communications is the “promotion” part of the “Marketing Mix” or the “four Ps”: price, place, promotion, and product.

DIGITAL MAR-COM

ONLINE – MARKETING//BUSINESS & MARKETING//MARKETING STRATEDGIES & ONLINE CLIENTAGE

12

BASIC STRUCTURE —-> MONOLOGUE :

  • WHAT IS MARKETING
  • TOOLED AS
  • PLANNING N STRATEGIES
  • COMPONENTS N ELEMENTS
  • MARKETING MONOPOLY
  • ONLINE MARKETING —E-MARKETING , MARKETING COMMUNICATION,   MARKETING CLIENTS & CLIENTAGE THROUGH MARKETING

 

 

As far as the era concerns, ‘’ Today the world itself is marketing.’’ Marketing is becoming cost theory as it is today itself a persona, which speaks; Universal concept of:

 

WHO I’M? , WHAT I’M? WHERE I’M? HOW I PUT TO? HOW I COST TO? TO WHOM

I COST? HOW MUCH I COST? HOW MUCH VALUE TO COST?”

 

The supply chain theory is the instinctive, the cost and value, the purchase and investment —any business might linked earthly or airy believing in the sprang up twilight of ideology of MARKETING. Marketing is beckoning of each and every product, consumer, concept, regulatory momentum, conceptions, pragmatism, mechanism………….. .To explains it in text itself indescribable, to cover it in words not that easy, consequently here the representation itself by MARKETING as persona or self monologue:

 

1- MARKETING……. ( WHO I’M , WHAT I AM ) ?

The right product, in the right place, at the right time, at the right price

(I’M)—Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints – technical (economic) and ethical (social) – create the transactions or flows which resolve market separations and result in exchange and consumption.

 

2- MARKETING TOOLED AS (WHERE I’M N HOW I PUT TO ) ?

 

( ME ) MARKETING : SERVICES SELLING BASED ON ——> SWOT ANALYTICAL, THEORATICAL , PRAGMATIC & ENVOIRMENTAL  -ASSESSMENT

     
 

SWOT ANALYSIS

 
 

         STRENGHT

 

           WEAKNESS

 

OPPORTUNITY

 

             THREATS

           

SWOT itself is self explanatory which leads the marketing to the any business towards strategy and planning .Strengths to analyze the availabilities, possibilities and utilization. Weakness to analyze the meekness and the disadvantages and hamerstia of the organizational setup or productivity or services selling. Where there is any draw back internally in scanning than there are almost each kind of opportunity that should be availability for the growth of individual as well organizational setup. Externalization may cause the threats that effect as sales lead for the competition. All these fundamental sources refer to SWOT vertical scope that defines MARKETING the assessment of productivity to sell at best.

 

                                                                    ENVIORMENTAL SCAN

                                                                      /                                  /

                                                          Internal analysis              External analysis

                                                                  /                                    /

                                                     Strength –weakness          Opportunity -Threats

                                                                                       \\\

                                                                          SWOT MATRIX

 

3- PLANNINGS N STRATEGY—– (HOW I COST TO// TO WHOM I COST ??)

To plan the strategy the most vital sign is to keep in mind the idea is the purchase and distribution element .Ongoing review & augmentation of business & marketing strategies , Conducting Market Research ,Customer Perspective, Differentiating:, Creating Visibility, Developing Channels to Distribute Product/Service, Establishing a Marketing Budget, Trial & Error , Tracking Results, Following Through

  • Market dynamics, patterns including seasonality
  • Customers – demographics, market segment, target markets, needs, buying decisions
  • Product – what’s out there now, what’s the competition offering
  • Current sales in the industry
  • Benchmarks in the industry
  • Suppliers – vendors that you will need to rely on

4- COMPONENT N ELEMENTS —MARKETING UTOPIA (WHOM I COST)

Marketing is the effective procedure of generating responses, hopefully in a predictable manner. The three components of marketing are:

1. Make the “Big Promise”
2. Document your claims
3. Make as irresistible and/or as risk free an offer as possible.

With certain established products and services, the”Big Promise” is known and the value (price) is a”given”. Secondarily, the “Documentation of Claims” is not necessary, with value also a”given.” But for the sake of a worst-case scenario, let’s walk through a start-up product or service…

 

The Big Promise- This is the process of describing, in a personal and relatable way, the benefits of responding to your stimulus. You are either solving a problem that you have already explained, or you are enhancing the consumer’s personal life condition in some way that’s preferable to the status quo, using one of the four basic human desires.

 

”Everybody ages! The result of aging for you is less stamina to do the things that you want to do.”

 

Here we have described the problem. The consumer’s imagination will fill in the blanks according to his/her own personal desires and fears.

Promise: ”We have a new way for you to maintain your stamina!” Here we have described a solution to the problem that we have brought to their attention.

 

Document Your Claims ”Over 100 homes in your area have benefited from our services. References are available, hundreds of people are now enjoying much more ability to—The National Association of –says ’it’s a proven fact, it works!’”. Documenting your claims is mandatory to penetrate the bulk of potential new customers. Skimming the top of easy, gullible people is not conducive to sustained profitability. The goal is for your solution to the problem, or the missing out on the enhancing benefits of your product or service, to generate an attitude of, ”if it works as well as you say it does, how can I not buy it?” (assuming that it’s affordable). Therefore, you are pre-solving any potential objections to the acceptance of the value, guaranteeing a sense of trust that the product or service will deliver.

 

Make the Irresistible Offer Minimizing the consumer’s risk is now easier, because of proving the claims, but still, motivating them to respond is best done by a justifying-of-action offer, as irresistible as possible, that’s also as risk-free as possible.

 

”Double Money-Back Guarantee”, “Don’t Pay for 30 Days”, or”Call by ____and get a free______”

 

The goal of all of this is to have a response that equals “You can’t possibly lose, it’s risk-free;

you can only gain the result that you want or need.”

5- MARKETING MONOPOLY ( HOW MUCH I  COST ??)

ELEMENTS INVOLVED:

  • Focus of your customers
  • Offer excellence
  • Keep tweaking your web strategy
  • Schedule market time and money.

 

Monopoly to multiply the coins, for which playing is the vital and most important part,

Keeping above elements in view one can make better and even out dated and out

Sourced marketing success and outcomes.

 

6- ONLINE MARKETING, E-MARKETING, MARKETING COMMUNICATION, MARKETING CLIENTS & CLIENTAGE THROUGH MARKETING

( HOW MUCH VALUE TO COST ? )

 

Simultaneously, the marketing today is a world of track to be followed, the upbringing of this source is most probably is of online E-Communication this is the framework that might possibly outlook express of earning. In today’s era Communication marketing, E-Marketing is the up dated source and is open horizon for the working caliber people. A client for marketing and marketing for clients is very obvious, the props and corns of this may lead the way to advertise the true identity of the work source and its productivity.

 

Surfing and browsing: to search out the way out for the nerve storm is the occupation, this occupation materialized, palletized, dramatized and designed for which the whole panorama is marketing. In today’s world the searching for clients through yellow pages , through directories, customs or multi- leads are viper and violated to some extent , only because of the advantage of E-line communication, Online possibilities, marketing necessities , delegation in clientage , clients who magnetically themselves connected to this E-line or Online –marketing web instead of to search them and approach them for business collaborations .

 

For such business collaboration clientage value most and for clients the marketing E-line and online communication, consequently to sum up the idea of marketing truly is:

 

                 Online Marketing  x  Business  x  Strategies  =   Marketing Clientage 

                                         E- Communication

 

Thus the marketing conceptually formulize as that successful approach towards wider horizon must lies under the web based online marketing which itself wide spread, no need of formal attribute of marketing .

 

‘’THE E-COMMUNICATION IS THE SOUL OF ONLINE MARKETING CLIENTAGE ‘’

In another word:

                 ‘’ ONLINE MARKETING IS THE WIT OF E-COMMUNICATION ‘’

In today’s world the searching for clients through yellow pages , through directories, customs or multi- leads are viper and violated to some extent , only because of the advantage of E-line communication, Online possibilities, marketing necessities , delegation in clientage , clients who magnetically themselves connected to this E-line or Online –marketing web instead of to search them and approach them for business collaborations .

Globalization

0

World success revolves as History did, as Time did and as the human literature did. All these major aspects are witness of the main elements that whenever Time supports human greed of worldly success to reach on the level where they make themselves invincible in their own needs access and greed; they must have the scale of the measure in front. The conventional, connectional and conception realities are different and are one side of the curtain and picture. The pragmatic realities are always differ under water realities which are darker than the sandy objectives.

The growth on one side always has another shape of reflection to another corner. One’s growth another’s downfall. One’s advantage another’s disadvantage. It happens that Time has multifaceted reframes for every one – It will never stay in line or similar of every one, for hundreds or thousands. Always the Time of scale brings one side of scale down and heavy and another side lighter and upwards. It is very rare that Time being so measurably balanced especially for the worldly affairs and world success aspects.

One remains on the security edges and other remains on the risk. One will be in the lap of smoothness and peace and others will be in pain and uncured conditions. The imbalance state is always there. The Time never be merciful for all the grounds and continents of world in the same instance. One area is developing and making the land marks as artificial man made continents and islands as in DUBAI on the contrary one world of success and skyscraper buildings towns will be wiped and vanished away as happened in Japan due to earth quacks and Tsunami.

It could be rarer that the living standards may change onwards every being conversion is more or less towards living is same. The focus towards standard is same for both rich and poor all need money for better investment and gain. More or less if we deeply analyze this sense of thinking or mode of moving forward based playing upon jess a person having two coins in pocket needs quickly and in seconds to be as four or six with less effort, big name through big games. Simultaneously, each being need easy references, meetings conversations more than hard work and no longer wider thought to be sustained in caliber. Once works and others six ahead stay lingered and depended over that one’s effort.

Hard work has been lost under the cover of smart work Infact, it is correct to declare over-smart work for timely frame-work. Similarly, the Global aspects same revert and convert in sandy thesis and undetected objectives.

It has been seen that the success is ongoing process it is not destination. One’s success over sized another’s failure. Example suicide bombing effect the disadvantages in deaths, on the other hand human invention of security products raise in field and scale even the lowest middle man for the security of own product need that detectors. Few, industries always been channelized to grow like food industry and items, garment industry and items and medical industry/ pharmaceuticals item need more increase calculative to the growth of population and nationwide spread.

Quality problems, service problems may rise with the passage of time because when the product economically gets multiplications the divide rule will be there. One item increase demand supply and access in demand supply decrease the product uniqueness and consent of rare value.

Brand consciousness is a phobia, somewhat which has been calculated to the genes of human mind which increasing in human ego conduct their differences and class multiplications. Rolex named and presents class status some in the garment industry the brands raising the living standards but on the contrary raising sick mentalities of objectives over the simplicity and common process of living.

Service industries logistics industries all are increase in their working calibers but also having complexities and complications on the other hand. As the years increase in ages these complications may increase more the logistics services modes, terms of price cutting or enhancement all should increase with the requirements. Opportunities may sustained to the level but needs may switched.

The richest items remains food, garments and basic living shelter these needs are natural and basic and never changed even the day end what procurement and recruitment we got in with time run is to enhance the betterment or the decorative aspect in all above 3 basic needs—food, shelter and clothes. Humans expanding their thoughts and according to the innovations and the imagination man is free today to act. This freedom has limits when it comes to the war of power. It is like wine addiction to the mentality of human when they have war of ego or war of power among themselves based on religion somewhere, based on nationwide cultural aspects or based on skin differences.

Human world is not departed of any aspect to be stay in corner all aspects are interlinked politics plays the most vital role these days when manmade success is on height. This world may not actually will not stay forever it will be voided though by fortune or by man’s own hands one by one who construct it first and then deconstruct.

Globalization is he huge concept covering the universe to know, undoubtedly man wants to know and somewhat enhanced the reality made by LORD but surely very little beyond that still there is access world beyond stars. Yet there is no enemy but man’s own selfish thought of being empowered of everything for which he is not even worthy.

Conclusively, the world moving ahead and leaving so many loop ends and shorts these loops stand the same and need the coverage. However, the steadfastedness leave the loops behind the slow move covers and take notice onwards. The Globe is still globe not golden globe and it can never be it the empower of human ego and human mind war be there it will bring complexities but not the true spiritual winning.

Moving ahead like Time is good but be the part of books as history of chaotic realities ……………….. Not much desirable……………….. but it is instinctive that something will be soon upfront to the world considering BIG BANG theory it might fundamentality have the curtain of religion and …………

Fundamental Prepositions of BDM :

0

(Distributed Part I, II & III)

Part I : Basically- in a simple way- the role of a Business Development Manager- BDM are into 3 fields:
Building brand Image of the Company through exhibition and seminars
Developing trade channels and business portals
identifying new market/new product/new molecule

Business development and making your organization successful is reliant on good knowledge of best practice and management theories. 

Business development management involves asking yourself some searching questions. Are you prepared to change to realize the vision created by your Business Development Strategy?

  • Business & Development Configurations.
  • Business Development & Marketing Tooling for Company Orientation.
  • Business Development & Sales Evaluation/ Sales Generations/ Relationship Networks.
  • Business management & development Management —- Parallel study & Equilibrium.
  • Proactive Predications/ Communication/ Negotiations/ Team Developments/ Quality Assurance.
  • Customer Enhancement/ Revenue Increase Planning & Achievements.

***********************************

PART II : Values/expectations of the

Sales Organization & The selling process:

The columns compare traditional old-style selling versus modern developed selling ideas.

Traditional Selling

Modern Development Selling

Typical 1960s-80s selling and still found today.

Essential to sustain successful business today.

standard product

customized, flexible, tailored product and service

sales function performed by a ’sales-person’

sales function performed by a ’strategic business manager’

seller has product knowledge

seller has strategic knowledge of customer’s market-place and knows all implications and opportunities resulting from product/service supply relating to customer’s market-place

delivery service and supporting information and training are typical added value aspects of supply

strategic interpretation of the customer organization’s market opportunities, and assistance with project evaluation and decision-making are added value aspects of supply

good lead-time is a competitive advantage

just-in-time (JIT) is taken for granted, as are mutual planning and scheduling; competitive advantages are: capability to anticipate unpredictable requirements, and assistance with strategic planning and market development

value is represented and judged according to selling price

value is assessed according to the cost to the customer, plus non-financial implications with respect to CSR (corporate social responsibility), environment, ethics, and corporate culture

the benefits and competitive strengths of the products or service are almost entirely tangible, and intangibles are rarely considered or emphasized

the benefits and competitive strengths of the product or service now include many significant intangibles, and the onus is on the selling organization to quantify their value

benefits of supply extend to products and services only

benefits of supply extend way beyond products and services, to relationship, continuity, and any assistance that the selling organization can provide to the customer to enable an improvement for their staff, customers, reputation and performance in all respects

selling price is cost plus profit margin, and customers have no access to cost and margin information

selling price is market driven (essentially supply and demand), although certain customers may insist on access to cost and margin information

seller knows the business customers’ needs

seller knows the needs of the business customers’ customers and partners and suppliers

sales person sells (customers only deal with sales people, pre-sale)

whole organization sells (customers expect to be able to deal with anybody in supplier organization, pre-sale)

sales people only sell externally, i.e., to customers

sales people need to be able to sell internally to their own organization, in order to ensure customer needs are met

strategic emphasis is on new business growth (ie, acquiring new customers)

strategic emphasis is on customer retention and increasing business to those customers (although new business is still sought)

buying and selling is a function, with people distinctly responsible for each discipline within selling and customer organizations

buying and selling is a process, in which many people with differing jobs are involved in both selling and customer organizations

hierarchical multi-level management structures exist in selling and customer organizations

management structures are flat, with few management layers

authority of sales person is minimal, flexibility to negotiate is minimal, approvals must be sought via management channels and levels for exceptions

authority of sales person is high (subject to experience), negotiation flexibility exists, and exceptions are dealt with quickly and directly by involving the relevant people irrespective of grade

selling and buying organization are divided strictly according to function and department, inter-departmental communications must go up and down the management structures

selling organization is structured in a matrix allowing for functional efficiency and also for inter-functional collaboration required for effective customer service, all supply chain processes, and communications

supplier and customer organization functions tend to talk to their ‘opposite numbers’ in the other organization

open communications to, from and across all functions between supplier and customer organization

the customer specifies and identifies product and service requirements

the selling organization must be capable of specifying and identifying product and service requirements on behalf of the customer

the customer’s buyer function researches and justifies the customer organization’s needs

the selling organization must be capable of researching and justifying customer organization’s needs, on behalf of the customer

the customer’s buyer probably does not appreciate his/her organization’s wider strategic implications and opportunities in relation to the seller’s product or service, and there will be no discussion with the seller about this issues

the seller will help the buyer to understand the wider strategic implications and opportunities in relation to the seller’s product or service

the buyer will tell the seller what the buying or supplier-selection process is

the seller will help the buyer to understand and align the many and various criteria within their own (customer) organization, so that the customer organization can assess the strategic implications of the supplier’s products or services, and make an appropriate decision whether to buy or not

 

Nowadays, more is demanded from the selling process by consumers, professional buyers and organizations choosing their suppliers. The analysis below refers both to the development in recent decades of what customers require from the selling function.

**************************************


PART III : The Development of the Selling Function :

1. Pure Transaction

Since time began. Pure transaction is effectively one step removed from stone-age barter.

Basic selling. Standard commoditized products, price and reliability – there is little to build on, business may be spasmodic, hand-to-mouth and unpredictable. There is no relationship other than the transaction.

2. Relationship &Trust

Since the beginning of selling as a profession, popularized by Dale Carnegie, among others, early-mid 1900s

Continuity, consistency, sustainability, and some understanding of the customer’s real issues are seen to have a value by both selling and buying organization. Intangibles such as continuity on communications and contacts, matched styles of trading, mutual flexibility and adaptability, are regarded as relevant benefits by the customer, which can justify a price premium, and therefore offer protection against ‘cheaper’ competitors, and build loyalty to supplier.

3. Management & Information

Operated instinctively in isolated examples in business relationships for centuries, but not generally seen in selling methodology, sales training and strategic application until the 1960s-1970s.

The provision of management and information support by seller to buying organization, and the exchange and cooperation in these areas represent a significant increase in depth and effectiveness of selling relationships.  

 A longer-term supply arrangement – a requirement for and outcome of this level of selling – is seen as an advantage by seller and buyer, because it brings extra intangible benefits of co-operation and support other areas of the customer’s business, e.g., training, technology, product development – which improve the customer’s own competitive strengths and operating efficiencies. The supplier is seen as part of the team, and is likely to be more involved in some of the customer’s own internal systems, meetings, planning, etc.

4. Partnership

A sophisticated open approach to selling which mainly first developed in the 1980s, probably in response to the increasing complexity of business relationships, technology, global markets, etc., and the increasingly fast pace of change. Organizations could be more effective and adaptable by devolving operating responsibilities to suppliers. Very different to merely buying and selling products and services.

The activities of the buying and selling organization become almost seamless wherever they are connected; the supplier is virtually part of the customer’s organization and treated as such. ‘Out-sourcing’ generally requires this degree of collaboration, which involves a level anticipation, innovation and integrated support that is very difficult to un-pick, even if it were in the customer’s interests to do so. Partnership level selling is not a legal or contractual arrangement; it describes the relationship, which operates virtually as a formal partnership would do. There is typically an enormous depth of understanding and cooperation which is not written down or detailed in a contract. Partnership selling relationships generally need time to develop – probably between 1-3 years depending on the size and complexity of the seller and buyer organizations.

5. Education & Enablement

2000 and beyond. The dimensions, scope and impact of this new type of selling are not yet fully developed and defined.

There are signs however that the sellers who can give most to their customers – especially in areas that the customers didn’t even know they had a need or an opportunity – will be the most successful.

The educational and ‘giving’ activities of the selling organization extend the aspects of anticipation and information found in the partnership level. Also incorporated are aspects of facilitative and enabling support, which are for example well represented by Sharon Drew Morgan’s ‘Buying Facilitation methodology.

The seller gives to the customer any and all help it can reasonably offer as might improve the customer’s understanding, interpretation and commercial development of issues relating to the supply area.

 

This is a hugely sophisticated level of selling which was difficult to see anywhere in the last century. Sellers and selling organizations take the role of teacher, guide, mentor, enabler; which can influence and help customers far beyond commercial and financial outcomes, into previously unimagined strategic business development and considerable change. Internet organizations such as Google are examples of this sort of selling, which at its best can actually give more than it takes.

 

**************************************

 

General Over View: - Main Structure of above preposition Business Development Management/ Manager:

  • Ø Business Development Manager; Responsibilities, Roles & Manipulations.
  • Ø Business Development Analysists —- The Manager.
  • Ø Successful Business Development; Business Development Services.
  • Ø Business Development Keys.
  • Ø Business Development Planning/ Strategies.
  • Ø Fundamental preposition of BDM.
  • Ø Selling Process, Comparison…….. Up dated Version.
  • Ø Values, Quantity & Quality —— Finally as Money Making.

 

***********************************

BUSINESS MARKETING ONLINE STRATEDGIES & ONLINE CLIENTAGE

0

BASIC STRUCTURE —-> MONOLOGUE:

  • WHAT IS MARKETING
  • TOOLED AS
  • PLANNING N STRATEGIES
  • COMPONENTS N ELEMENTS
  • MARKETING MONOPOLY
  • ONLINE MARKETING —E-MARKETING , MARKETING COMMUNICATION,   MARKETING CLIENTS & CLIENTAGE THROUGH MARKETING

As far as the era concerns, ‘’ Today the world itself is marketing.’’ Marketing is becoming cost theory as it is today itself a persona, which speaks; Universal concept of:

WHO I’M? , WHAT I’M? WHERE I’M? HOW I PUT TO? HOW I COST TO? TO WHOM

I COST? HOW MUCH I COST? HOW MUCH VALUE TO COST?”

 The supply chain theory is the instinctive, the cost and value, the purchase and investment —any business might linked earthly or airy believing in the sprang up twilight of ideology of MARKETING. Marketing is beckoning of each and every product, consumer, concept, regulatory momentum, conceptions, pragmatism, mechanism………….. .To explains it in text itself indescribable, to cover it in words not that easy, consequently here the representation itself by MARKETING as persona or self monologue:

1- MARKETING……. ( WHO I’M , WHAT I AM ) ?

The right product, in the right place, at the right time, at the right price

 (I’M)—Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints – technical (economic) and ethical (social) – create the transactions or flows which resolve market separations and result in exchange and consumption.

 2- MARKETING TOOLED AS (WHERE I’M N HOW I PUT TO ) ?

( ME ) MARKETING : SERVICES SELLING BASED ON ——> SWOT ANALYTICAL, THEORATICAL , PRAGMATIC & ENVOIRMENTAL  -ASSESSMENT

     
 

SWOT ANALYSIS

 
  STRENGHT   WEAKNESS
  OPPORTUNITY   THREATS
           

SWOT itself is self-explanatory which leads the marketing to the any business towards strategy and planning .Strengths to analyze the availabilities, possibilities and utilization. Weakness to analyze the meekness and the disadvantages and hamerstia of the organizational setup or productivity or services selling. Where there is any draw back internally in scanning than there are almost each kind of opportunity that should be availability for the growth of individual as well organizational setup. Externalization may cause the threats that effect as sales lead for the competition. All these fundamental sources refer to SWOT vertical scope that defines MARKETING the assessment of productivity to sell at best.                                                                  

                                                                             ENVIORMENTAL SCAN

                                                                                   /                                  /

                                                          Internal analysis              External analysis

                                                                             /                                    /

                                                       Strength –weakness          Opportunity -Threats

                                                                                             \\\

                                                                                 SWOT MATRIX

 3- PLANNINGS N STRATEGY—– (HOW I COST TO// TO WHOM I COST ??)

To plan the strategy the most vital sign is to keep in mind the idea is the purchase and distribution element .Ongoing review & augmentation of business & marketing strategies , Conducting Market Research ,Customer Perspective, Differentiating:, Creating Visibility, Developing Channels to Distribute Product/Service, Establishing a Marketing Budget, Trial & Error , Tracking Results, Following Through

  • Market dynamics, patterns including seasonality
  • Customers – demographics, market segment, target markets, needs, buying decisions
  • Product – what’s out there now, what’s the competition offering
  • Current sales in the industry
  • Benchmarks in the industry
  • Suppliers – vendors that you will need to rely on

4- COMPONENT N ELEMENTS —MARKETING UTOPIA (WHOM I COST)

Marketing is the effective procedure of generating responses, hopefully in a predictable manner. The three components of marketing are:

1. Make the “Big Promise”
2. Document your claims
3. Make as irresistible and/or as risk free an offer as possible.

With certain established products and services, the”Big Promise” is known and the value (price) is a”given”. Secondarily, the “Documentation of Claims” is not necessary, with value also a”given.” But for the sake of a worst-case scenario, let’s walk through a start-up product or service…

The Big Promise- This is the process of describing, in a personal and relatable way, the benefits of responding to your stimulus. You are either solving a problem that you have already explained, or you are enhancing the consumer’s personal life condition in some way that’s preferable to the status quo, using one of the four basic human desires. ”Everybody ages! The result of aging for you is less stamina to do the things that you want to do.”

Here we have described the problem. The consumer’s imagination will fill in the blanks according to his/her own personal desires and fears. Promise: ”We have a new way for you to maintain your stamina!” Here we have described a solution to the problem that we have brought to their attention. Document Your Claims ”Over 100 homes in your area have benefited from our services. References are available, hundreds of people are now enjoying much more ability to—The National Association of –says ’it’s a proven fact, it works!’”. Documenting your claims is mandatory to penetrate the bulk of potential new customers. Skimming the top of easy, gullible people is not conducive to sustained profitability. The goal is for your solution to the problem, or the missing out on the enhancing benefits of your product or service, to generate an attitude of, ”if it works as well as you say it does, how can I not buy it?” (assuming that it’s affordable). Therefore, you are pre-solving any potential objections to the acceptance of the value, guaranteeing a sense of trust that the product or service will deliver.

Make the Irresistible Offer Minimizing the consumer’s risk is now easier, because of proving the claims, but still, motivating them to respond is best done by a justifying-of-action offer, as irresistible as possible, that’s also as risk-free as possible.

”Double Money-Back Guarantee”, “Don’t Pay for 30 Days”, or”Call by ____and get a free______”

The goal of all of this is to have a response that equals “You can’t possibly lose, it’s risk-free; you can only gain the result that you want or need.”

5- MARKETING MONOPOLY ( HOW MUCH I  COST ??)

ELEMENTS INVOLVED:

  • Focus of your customers
  • Offer excellence
  • Keep tweaking your web strategy
  • Schedule market time and money.

 Monopoly to multiply the coins, for which playing is the vital and most important part, Keeping above elements in view one can make better and even out dated and out Sourced marketing success and outcomes.

6- ONLINE MARKETING, E-MARKETING, MARKETING COMMUNICATION, MARKETING CLIENTS & CLIENTAGE THROUGH MARKETING  —–( HOW MUCH VALUE TO COST ? )

Simultaneously, the marketing today is a world of track to be followed, the upbringing of this source is most probably is of online E-Communication this is the framework that might possibly outlook express of earning. In today’s era Communication marketing, E-Marketing is the up dated source and is open horizon for the working caliber people. A client for marketing and marketing for clients is very obvious, the props and corns of this may lead the way to advertise the true identity of the work source and its productivity.

Surfing and browsing: to search out the way out for the nerve storm is the occupation, this occupation materialized, palletized, dramatized and designed for which the whole panorama is marketing. In today’s world the searching for clients through yellow pages , through directories, customs or multi- leads are viper and violated to some extent , only because of the advantage of E-line communication, Online possibilities, marketing necessities , delegation in clientage , clients who magnetically themselves connected to this E-line or Online –marketing web instead of to search them and approach them for business collaborations .

 For such business collaboration clientage value most and for clients the marketing E-line and online communication, consequently to sum up the idea of marketing truly is:

                 Online Marketing  x  Business  x  Strategies  =   Marketing Clientage 

                                         E- Communication

Thus the marketing conceptually formulize as that successful approach towards wider horizon must lies under the web based online marketing which itself wide spread, no need of formal attribute of marketing . 

‘’THE E-COMMUNICATION IS THE SOUL OF ONLINE MARKETING CLIENTAGE ‘’

In another word:

‘’ ONLINE MARKETING IS THE WIT OF E-COMMUNICATION ‘’

 In today’s world the searching for clients through yellow pages, through directories, customs or multi- leads are viper and violated to some extent, only because of the advantage of E-line communication, Online possibilities, marketing necessities, delegation in clientage, clients who magnetically themselves connected to this E-line or Online –marketing web instead of to search them and approach them for business collaborations.

Excellency of Marketing ….

0

Parking Car in a residential area and being a pedestrian, left right, left right with neutral pace, walking, searching and seriously focused upon own desirable place to be on time, of course officially enhanced and reluctant for a meeting. What we have before us………

Come to have a delighted acquaintance of a person, who might give us an impression that will guide a way but what we have before us ……

Well, that person was quick enough, swift enough and prompts enough to offer JOB on a road to my Manager. In a consequence, he was reluctant to have complete bio data to enhance the intention to join him. That was quite short time to analyze that what actually kept his eye on. The official enhanced image, dressing, personality? What?

Sometimes the proficiency in language, ideal images or personalities doesn’t come up with the dissolution of impressionistic. Well, what actually this sentence means that I’m actually questing the appropriate words to express a brilliant experience of life that comes up with catching up eyes but after wards roar of laughter.

I never laughed so much, but I Did on that Sunny half rainy Day, the laughter is not of the experience we come up with, but having a background one after another the hits of Job opportunities to my manager – is the art of his profession he is taking up with, his efforts, his idosyncraisis or his own image?? What? I was guessing inside myself and got conclusion that above all with fortune’s way out to bring truth in front.

Work hard is key to success’, true isn’t it? Yes it is, sometimes outcomes take time and sometimes they get over whelmed. Enriched personalities go far while struggling, striving and surviving. A wise character don’t need experiments to own self always but it can realize and analyze sanely and being an observant can enhance more than having factual experience bestow upon directly.

Marketing// Sales// Development, these terms actually alarm on Contacts most of time, generating these aspects from new one is based on art, skill and influence which you drop up to another. The people who quest on same path can understand and vibrant of enhancing the valuable image instead of missing a chance. But those who unable to understand the maturity level of these aspects in business track will unable to assess the foundation of building success level.

Consequently, this articles of mine basically a dedicated one to my Manager for his Excellency in the field where the qualified people get frustrated easily. So keep striking on the track keep building on the contacts and sustaining the ancient ones – this is appreciable activity.

Generosity and generous behavior we are lacking today but the one who shows who bestow will get the same. So get counseling on even on the coincidences will come up with some good thought or with creativity. Act like a teamer, is important not like tamer, moreover a person who concludes is only be with the creative woven mind not with the scanned or copied skull. Imitation makes the true inspiration flown away through copy of copy is the main concept by Aristotle, but copying all the time brings grimace to creativity.

Originality, is comes from true spirit, maturity of thought, experiencing good bad things with consistency and with sustaining the decision power. Excellency and marketing never get together unless they firmly united with the personality striking on both vital elements.

So far the above experience though gives abrupt laughter but it gives the sight and caliber test of the viewer and the of the approaches. So only the deserving people got in such situations and such appreciations like,’ Excellency ………….