September 9

Integrated Marketing Communication

Posted by Farah Tufail . Filed under Presentations | 42 Comments

Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them.

IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on end users at a minimal cost. This integration affects all firm’s business-to-business, marketing channel, customer-focused, and internally directed communications.

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This entry was posted on Friday, September 9th, 2011 at 11:22 pm and is filed under Presentations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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