Digital Mar-Com


Marketing Communications (or Mar-Com or Integrated Marketing Communications) are messages and related media used to communicate with a market. Marketing communications is the “promotion” part of the “Marketing Mix” or the “four Ps”: price, place, promotion, and product.


This entry was posted on Tuesday, August 30th, 2011 at 12:02 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Digital Mar-Com”

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